Release Date: 2010
Director: Tom Beard and Tabitha Denholm
Fun Fact: Florence Welch wrote this song in 10 minutes - she said it's the most hungover she'd ever been writing a song!
In honesty, 2010 was an extremely weak year for music videos. But in a relatively dark year for music video making came this beautiful ball of light. The use of imagery and colours are to the max in this video. It's truly a spectacle, in every essence of the word. Florence Welch looks damn beautiful in every shot, and the directors do a great job of making every inch of TV screen available as vibrant as possible. It's an underrated video in honesty and I'm happy to, ahem, shine a light on it.
Note: This is the first and last video from the year 2010 in this list.
Here's the video for your enjoyment!