My Top 100 Favourite Music Videos: #71

#71: "Here it Goes Again" - OK Go
Release Date: 2006
Director: Trish Sie
Fun Fact: The video is has no editing at all... but it did take them 17 attempts to perfect the video we see today!

YouTube is 10 years old now. Strange to believe but we've had this website for a decade, and it's transformed the internet, and in particular, music videos forever.

You could make a strong case arguement that this video was the true original "viral music video". Released a year after YouTube started, the video amassed over 50 million views, and was deleted, and re-uploaded, and it now has over 20 million views again. 70 million views is an insane number; sure, it's not close to the record of views as music videos can get now, but back when this video came out, there was probably very few videos on YouTube with more views.

And it's simple yet effective. The four band members of OK Go, dancing on treadmills. It's simple but it's just fantastic to watch. This video has transformed OK Go from a decent little rock band to a band who are now known for their elaborative music videos. And it's just a fantastic video, pure and simple.

Here's the video for your enjoyment!

Click here to see #70 on the list or here for #72!

Noughtie: Best Music Videos - Part 2

Overall Favourite Artists | Best of 2000 | Overall Least Favourite Artists | Best of 2001

Where Are They Now? | Best of 2002 | Best New Artists | Best of 2003 | My Guilty Pleasures
Best of 2004 | My Favourite Riffs | Best of 2005 | Underrated Artists | Best of 2006
 My Favourite Albums | Best of 2007 | Best Videos | Best of 2008 | Most Important Artists
Best of 2009 | 100 Favourite Songs of the Decade | 100 Most Important Songs of the Decade

If you missed Part 1, click here.

So welcome to Part 2 of 4, counting down what I think the best 20 music videos of the last decade were. Let's just get straight in there, from #15 to #11!

15. "There There" - Radiohead (2003)

This video brings me to a time where I was so happy, I always maintain my favourite year in my life, personally, was 2003. But this video, regardless, is fantastic. It's my favourite Radiohead video, and I just love the message, the imagery, and the moral of the story thieves never prosper (apparently). Thom Yorke's facial expressions are fantastic, and his legs whilst running are just hilarious. I love all the forest animals too, especially the owls getting married. It's just a brilliant work of art.

14. "Links 2-3-4" - Rammstein (2001)

This video is just epic. I mean, ants in a disco is awesome enough, especially DJ Ant. Then the beetles just starting a war on the ants is awful. But the ants marching to start a war on the beetles is just fantastic. The video goes so well with Rammstein's brilliant marching industrial beat. The only snag in the video is the human hand at the end, suggesting the ants took over the world. If Bill Bailey says it isn't happening, it isn't happening!

13. "Seven Nation Army" - The White Stripes (2003)

This isn't that special a video when you strip it down, it's a very simple concept. Yet you just stare at this video when you watch it, all the triangles, all the red, black and white visuals, the seeing Jack, Meg, Jack, Meg, skull soliders, Jack, Meg, Jack, Meg, over and over again. It's just such a simple yet effective concept, it's just visually obsessive to watch.

12. "Here it Goes Again" - OK Go (2006)

The Treadmill video! It sucks that this video is labelled that because OK Go are a better band than that. I haven't heard a great amount by this band but I like what I've heard. Anyway, this video is self explanitory, it really shot them into superstardom really, otherwise they were just like any other indie band. The dance routine is brilliant, and it was done in one shot too, so kudos to them for that. The one question I always ask though, is how come it took until 2006 for someone to actually think of a dance routine on treadmills? I don't know...

11. "Psychosis Safari" - The Eighties Matchbox B-Line Disaster (2003)

Edgar Wright, director of Shaun of the Dead and Hot Fuzz, is a huge TEMBLD fan, and directed this video. It's a stunning piece of work, intentionally looking like a video made in the early eighties. Man, you'd have thought it was The Cramps that was on the telly when you saw this video back in '03. And the band look so cool, the 3-D glasses requests are fantastic, the TEMBLD car (RIP) turning into a flying firebird, it's just such a cool video. I love it.

Part three is found here.
Part four is found here. 

Part 2 done and dusted. Part 3 will be posted tomorrow, where we enter the Top 10 and count from #10 to #5. Take care.